Portfolio

Co-Founder

Connect-In-Place

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Skills Demonstrated:

I launched a free virtual program that connected kids with peers and college student mentors through fun, interactive classes.

 

So far, Connect-In-Place (CIP) has served over 4,600 kids, with 540 classes taught by 460 college students. We have also raised $25K in donations to provide laptops to kids with financial need.

 

Featured in:

Find us at connectinplace.org

1. Leadership & Collaboration

Motivated and guided a team of 28 operations members, 460 instructors, and 116 interns

2. Scrappy & Quick Learner

Self-taught all aspects of running a non-profit, including recruitment, legal, PR, HR, & fundraising

3. Action Oriented

Strategized & launched initiatives including laptop donation, enrichment events, & instructor training

Product Marketing (APMM) Intern

Salesforce

My project,"SMB Trailblazers of the New Normal," investigated and communicated how SMBs (Small to Medium Businesses) were adapting to the pandemic using Salesforce. 

 

After a month of careful preparation, including creating a full customer journey, I sourced over 170 SMB customers, led conversations, and then created 21 customer storytelling assets leveraged across product marketing, sales, and service. 

Based on the quality and significance of my work, I was selected to present my go-to-market strategy recommendations to the 300-person SMB business unit and executives. 

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Skills Demonstrated:

1. Presentation

Presented my findings & recommendations to the 300-person SMB business unit & executives

2. Strategic Thinking

Devised plans that influenced internal features, positioning, & go-to-market strategies

3. Communication

Led outreach and conversations with valuable customers, often joined by the SVP

Product Marketing Intern

Coupa Software

Skills Demonstrated:

At Coupa, my original project fell through, so I took the initiative to source and execute on pressing projects. I began by proactively offering assistance to my co-workers, and after proving the quality of my work, gaining ownership over these high-impact projects. 

My work was highly cross-functional, so I learned how to effectively communicate and collaborate with diverse stakeholders.

1. Data Analysis

Analyzed data via Excel on the annual summit, recommended 3 key growth opportunities to execs

2. Project Management

Ran a project that increased mid-stage conversion by 7.9x with Salesforce APIs & Smart Pages

3. Cross-Functional Collaboration

Worked with leadership across several teams to develop a new hire sales enablement webpage

Product Management Intern

NG, Inc.

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Skills Demonstrated:

At NG, Inc. I had the invaluable experience of building a brand from start to finish. I was hired as essentially a guinea pig to figure out how to create and promote a brand called ActivHealth.

 

From learning how to use Amazon's storefront builder to running advertisements, I learned from beginning to end how to create a brand that will succeed. 

The first year after launch, ActivHealth generated $5.1 million in revenue.

1. Self-Driven

Developed & launched a brand on Amazon and Shopify with minimal oversight

2. SEO & A/B Testing

Optimized product listings, advertisements, and webpage content

3. Data Visualization

Researched & communicated product benefits in marketing materials