LATEST PROJECTS

Coupa Software
Product Marketing Intern, Summer 2019

This summer, I delved into marketing with more pointed areas of focus and functionality. In creating external-facing content, I explored both breadth and depth, developing marketing materials across every stage of the sales funnel, as well as content that would align with specific target verticals. Through this work I gained experience in tailoring messaging to fit customers’ needs and industry.

 

I also developed internal-facing content for the sales team and a webpage used by all new sales hires to orient themselves with Coupa’s key materials. This cross-functional work deepened my understanding of the importance of collaboration and how to keep an organization's processes efficient as it grows. 

1
Created industry marketing materials to resonate with target verticals
2
Content creation of new marketing materials for every stage of the sales funnel
3
Data analysis to identify opportunities for future growth
4
Competitive analysis to position business strengths in the market
5
Webpage design to easily onboard new employees and highlight key materials
6
Developed consumable customer references and pocket stories
Developed consumable customer references and pocket stories
*Coupa projects available upon request
Brand of NG Inc.
Product Management Intern, Summer 2018

At NG, Inc. I had the invaluable experience of building a brand from start to finish. I was hired as essentially a guinea pig to figure out how to create and promote a brand image for ActivHealth, a probiotic brand of NG Inc, a challenge I found difficult but extremely exciting and rewarding!

 

From learning how to use Amazon's storefront builder to determining how to balance purchasing ads for the most popular keywords versus purchasing ones we had a better chance of dominating, I learned through trial and error how to create a brand that will succeed. 

1
Developed the Amazon listing with keyword optimization to reach the target market
amazon logo.jpg
2
Strategically designed the 
Amazon Storefront
3
Designed the ActivHealth website to add legitimacy to the brand for consumers
ActivHealth-Logo-1000x1000.png
4
Data visualization to communicate product value
5
Created informational and promotional pamphlets for prospects and practitioners
6
Managed the Instagram account, using photography skills and targeted hashtags
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Brand of NG Inc.
1
Conducted market research (inc Scope and SEMrush) to decide positioning of the product as a science kit, created experiment guide
Product Management Intern, Summer 2018

After figuring out through ActivHealth how to create and market a brand, I explored a similar process through premiering the brand Discoverosity, an educational brand whose first product was gallium.

 

I worked with one of NG Inc's buyers to develop a brand image that fit the research I had done on the gallium market. Then I positioned this product as a science kit, rather than just an element, to make it a more desirable experience. I also created pamphlets and a website that linked to each other, for an interactive experience that drove traffic to each other, heightening our brand value. 

2
Determined optimal keywords, assessing our competitor's and anticipating market growth, used these to write Amazon listing
amazon logo.jpg
3
Designed the Discoverosity website to add product value and increase consumer engagement
DS Logo (1).png
4
Laid the foundation of the
Instagram account 
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5
Laid the foundation of the
Youtube channel 
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DECENTRALABS, Inc.
Marketing and Public Relations Manager, Spring 2018

I managed marketing and public relations for the start-up Decentral Labs, Inc in launching Ethertulips (ethertulips.com) on the Ethereum Blockchain. It successfully sold 5,500 virtual tulips and generated over $100K revenue in 2 months. I wrote press releases, published product updates, and connected with news sources.

Press release sample
Articles written by a third party using my press releases
To see more or discuss possible work let's talk >>
© 2018 by Danielle Egan