I launched a free virtual program that connected kids with peers and college student mentors through fun, interactive classes.
So far, Connect-In-Place (CIP) has served over 4,600 kids, with 540 classes taught by 460 college students. We have also raised $25K in donations to provide laptops to kids with financial need.
Find us at connectinplace.org
1. Leadership & Collaboration
Motivated and guided a team of 28 operations members, 460 instructors, and 116 interns
2. Scrappy & Quick Learner
Self-taught all aspects of running a non-profit, including recruitment, legal, PR, HR, & fundraising
3. Action Oriented
Strategized & launched initiatives including laptop donation, enrichment events, & instructor training
Product Marketing (APMM) Intern
My project,"SMB Trailblazers of the New Normal," investigated and communicated how SMBs (Small to Medium Businesses) were adapting to the pandemic using Salesforce.
After a month of careful preparation, including creating a full customer journey, I sourced over 170 SMB customers, led conversations, and then created 21 customer storytelling assets leveraged across product marketing, sales, and service.
Based on the quality and significance of my work, I was selected to present my go-to-market strategy recommendations to the 300-person SMB business unit and executives.
Presented my findings & recommendations to the 300-person SMB business unit & executives
2. Strategic Thinking
Devised plans that influenced internal features, positioning, & go-to-market strategies
Led outreach and conversations with valuable customers, often joined by the SVP
Product Marketing Intern
At Coupa, my original project fell through, so I took the initiative to source and execute on pressing projects. I began by proactively offering assistance to my co-workers, and after proving the quality of my work, gaining ownership over these high-impact projects.
My work was highly cross-functional, so I learned how to effectively communicate and collaborate with diverse stakeholders.
1. Data Analysis
Analyzed data via Excel on the annual summit, recommended 3 key growth opportunities to execs
2. Project Management
Ran a project that increased mid-stage conversion by 7.9x with Salesforce APIs & Smart Pages
3. Cross-Functional Collaboration
Worked with leadership across several teams to develop a new hire sales enablement webpage
Product Management Intern
At NG, Inc. I had the invaluable experience of building a brand from start to finish. I was hired as essentially a guinea pig to figure out how to create and promote a brand called ActivHealth.
From learning how to use Amazon's storefront builder to running advertisements, I learned from beginning to end how to create a brand that will succeed.
The first year after launch, ActivHealth generated $5.1 million in revenue.
Developed & launched a brand on Amazon and Shopify with minimal oversight
2. SEO & A/B Testing
Optimized product listings, advertisements, and webpage content
3. Data Visualization
Researched & communicated product benefits in marketing materials