Portfolio
Co-Founder
Connect-In-Place
Skills Demonstrated:
I launched a free virtual program that connected kids with peers and college student mentors through fun, interactive classes.
So far, Connect-In-Place (CIP) has served over 5,000 kids in 45 countries, with 540 classes taught by 460 college students. We have also raised $30K in donations to provide laptops to kids with financial need.
Featured in:
Find us at connectinplace.org
1. Leadership & Collaboration
Motivated and guided a team of 28 operations members, 460 instructors, and 116 interns
2. Scrappy & Quick Learner
Self-taught all aspects of running a non-profit, including recruitment, legal, PR, HR, & fundraising
3. Action Oriented
Strategized & launched extensions including laptop donation, enrichment events, & instructor training
Product Marketing (APMM) Intern
Salesforce
My project,"SMB Trailblazers of the New Normal," investigated and communicated how SMBs (Small to Medium Businesses) were adapting to the pandemic using Salesforce.
After a month of careful preparation, including creating a full customer journey, I sourced over 170 SMB customers, led conversations, and then created 21 customer storytelling assets leveraged across product marketing, sales, and service.
Based on the quality and significance of my work, I was selected to present my go-to-market strategy recommendations to the 300-person SMB business unit and executives.
Skills Demonstrated:
1. Presentation
Presented my findings & recommendations to the 300-person SMB business unit & executives
2. Strategic Thinking
Devised plans that influenced internal features, positioning, & go-to-market strategies
3. Communication
Led outreach and conversations with valuable customers, often joined by the SVP
Product Marketing Intern
Coupa Software
Skills Demonstrated:
At Coupa, my original project fell through, so I took the initiative to source and execute on pressing projects. I began by proactively offering assistance to my co-workers, and after proving the quality of my work, gaining ownership over these high-impact projects.
My work was highly cross-functional, so I learned how to effectively communicate and collaborate with diverse stakeholders.
1. Data Analysis
Analyzed data via Excel on the annual summit, recommended 3 key growth opportunities to execs
2. Project Management
Ran a project that increased mid-stage conversion by 7.9x with Salesforce APIs & Smart Pages
3. Cross-Functional Collaboration
Worked with leadership across several teams to develop a new hire sales enablement webpage
Product Management Intern
NG, Inc.
Skills Demonstrated:
At NG, Inc. I had the invaluable experience of building a brand from start to finish. I was hired as essentially a guinea pig to figure out how to create and promote a brand called ActivHealth.
From learning how to use Amazon's storefront builder to running advertisements, I learned from beginning to end how to create a brand that will succeed.
The first year after launch, ActivHealth generated $5.1 million in revenue.
1. Self-Driven
Developed & launched a brand on Amazon and Shopify with minimal oversight
2. SEO & A/B Testing
Optimized product listings, advertisements, and webpage content
3. Data Visualization
Researched & communicated product benefits in marketing materials