UC BERKELEY, HAAS SCHOOL OF BUSINESS- Expected Graduation 2021GPA: 3.97/4.0

Work Experience

SALESFORCE,  Associate Product Marketing Manager (APMM) Intern (Summer 2020)

  • Led outreach to 173 SMB customers to discuss their business & use of Salesforce during COVID

  • Created storytelling assets featuring 21 customers, quoted across all campaigns

  • Presented recommendations to executives & business unit that influenced features & go-to-market strategy

CONNECT-IN-PLACE,  Co-Founder (Summer 2020 - Present)

  • Launched a free virtual community to provide education & a safe space for 2,800+ youth during COVID

  • Managed 265 college students teaching 329 classes and a 24-person operations team

  • Oversaw 32 college & career events and raised $18.4K to provide laptops to youth with financial need

  • Featured in NBC, The Mercury News, Berkeley-Haas, & Stanford CME

COUPA SOFTWARE,  Product Marketing Intern (Summer 2019)

  • Managed a project that used Salesforce APIs & smart pages to increase mid-stage conversion by 7.9x

  • Created a sales enablement webpage used 700+ times in 4 months

  • Analyzed data via Excel on the annual summit to recommend 3 key growth opportunities to executives

NG, INC.  Product Management Intern (Summer 2018)

  • Launched eCommerce brand that generated $5.1 million revenue in the following year

  • Conducted search engine optimization (SEO), A/B tests, market research, and competitive positioning

  • Built 2 websites, 5 Amazon product pages & storefront, and Facebook & Amazon advertisements


HOMEWARD BOUND OF MARIN, Product Marketing Manager Volunteer (2018 - Present)

  • Initiated eCommerce & retail strategy for this nonprofit's social enterprise line, Wagster Treats

  • Managed Facebook & Instagram marketing calendars, conducted A/B testing, & launched referral program

  • Resulted in a 209% sales increase, 72% online session increase, and 57% online conversion increase, YOY

PROJECT SMILE, Mentor and Committee Member - UC Berkeley (2019 - Present)

Led 5 enrichment events & provided academic/emotional guidance to mentee. Mentor of the Semester Fall 2019.

 Research, Publications, & Awards


Co-authored a case study on the social enterprise BAYCAT ( with Professor Andrew Isaacs, published in the Harvard Business Review and the Haas Case Series, and taught in the EMBA program at Berkeley-Haas since Fall 2018.

HARVARD KENNEDY SCHOOL, Research Intern for Professor Christopher Robichaud (Summer 2015) 

Researched domestic inequality and economic injustice and assisted in the design of a new Economic Justice course

MIT, Research Intern for Professor Lily Tsai (Summer 2015)

Researched international inequality and government responses to the Ebola crisis, identified trends in public opinion

COMMUNICATION: Tam News Editor-in-Chief (2016 - 2017); Oxford Best Student Award in Speech & Debate

PUBLIC SPEAKING: National Charity League Kickoff Speaker, Tech Pod Product Marketing Speaker

TECHNICAL COURSEWORK: Analytical Decision Modeling Using Excel (A); Probability & Statistics Using R (A+); Microeconomic Analysis for Business Decisions (A); Financial Accounting (A); Analytic Geometry & Calculus (A)

HOBBIES: Fashion design, ceramics, baking, playwriting, and thrift shopping