Resume

Education

B.S. Business Administration - 2021

GPA: 3.97/4.0 (summa cum laude)

UC Berkeley, Haas School of Business

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Work Experience

Strategy, Operations, & Analytics Rotational (SOAR) Analyst

LinkedIn

2021 - Present

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Selected as 1 of 5 SOAR analysts for the 2021 cohort

careers.linkedin.com/students/soar

Co-Founder

Connect-In-Place (CIP)

2020 - Present

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• Launched a free virtual program to provide education & a safe space for 4,600+ kids during COVID & beyond
• Managed 463 college students teaching 544 classes, a 28-person team, & 116 interns
• Oversaw 49 college & career events and raised $25K to provide laptops to kids with financial need
• Featured in NBC, The Mercury News, Berkeley-Haas, Harvard Business Publishing, & Stanford CME

Find us at connectinplace.org

Associate Product Marketing Manager (APMM) Intern

Salesforce

Summer 2020

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• Led outreach to 173 SMB customers to discuss their business needs & use of Salesforce during COVID
• Created storytelling assets featuring 21 customers, quoted across all marketing campaigns
• Selected to present my go-to-market strategy recommendations to 300-person business unit & executives

Product Marketing Intern

Coupa Software

Summer 2019

• Managed a project that used Salesforce APIs & smart pages to increase mid-stage conversion by 7.9x
• Created a sales enablement webpage used 700+ times in 4 months
• Analyzed data via Excel on the annual summit to recommend 3 key growth opportunities to executives

Product Management Intern

NG, Inc

Summer 2018

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• Launched eCommerce brand that generated $5.1 million revenue in the following year
• Conducted search engine optimization (SEO), A/B tests, market research, and competitive positioning
• Built 2 websites, 5 Amazon product pages & storefront, and Facebook & Amazon advertisements
• Wrote & directed a farewell musical about the company that all interns performed, which received rave reviews

Research, Publications, & Awards

Undergraduate Scholar Award

Berkeley-Haas

2021

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Awarded to the graduating senior who best exemplified Berkeley-Haas’ Defining Leadership Principles and demonstrated overall scholastic excellence

Co-Author of Published Case Study

Berkeley-Haas

2018

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• Co-­authored a case study on BAYCAT, a social enterprise focusing on media education for underserved youth
• Published in Harvard Business School Publishing & the Haas Case Series; taught in the MBA program at Berkeley-­Haas since Fall 2018
• Conducted research & interviews, wrote the case, and developed discussion questions

Research Intern

Harvard Kennedy

Summer 2015

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Researched information related to domestic inequality and economic injustice. Assisted in the design of a new Economic Justice course.

Volunteer Work

Product Marketing Manager Volunteer

Homeward Bound of Marin

2018 - 2021

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• Initiated eCommerce & retail strategy for this nonprofit's social enterprise line, Wagster Treats
• Managed Facebook & Instagram marketing strategy, conducted A/B testing, & launched referral program
• Resulted in a 209% sales increase, 72% online session increase, and 57% online conversion increase, YOY

Mentor

Tech Pod

2020 - Present

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• Mentored 4 college students from non-technical backgrounds and/or non-target schools to break into Tech 
• Revised resumes, shared best practices, and conducted mock interviews
• Featured Product Marketing speaker at inaugural panel to audience of 275; led Entrepreneurship workshop

Mentor

Project SMILE

2019 - 2021

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• Provided academic/emotional guidance to middle school mentee
• Planned & led 5 educational enrichment events to engage middle schoolers
• Awarded Mentor of the Semester Fall 2019

Teacher & Marketing Volunteer

Cal CREATE

2017 - 2019

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• Designed & taught 3 playwriting/theater courses in local low-income elementary & middle schools

• Developed & launched a website to increase visibility of this non-profit and organize teaching materials for continuity over semesters

Public Speaking

National Charity League Kickoff Speaker

Salesforce Lunch & Learn Speaker

Tech Pod Product Marketing Speaker

AYM THRIVE Fireside Speaker

Technical Coursework

Analytical Decision Modeling Using Excel (A)

Microeconomic Analysis for Business Decisions (A)

Probability & Statistics Using R (A+)

Financial Accounting (A)