RESUME

Education

UC BERKELEY, HAAS SCHOOL OF BUSINESS- Expected Graduation 2021, GPA: 3.97/4.0

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Work Experience

SALESFORCE,  Associate Product Marketing Manager (APMM) Intern (Summer 2020)

  • Led outreach to 173 SMB customers to discuss their business & use of Salesforce during COVID

  • Created storytelling assets featuring 21 customers, quoted across all campaigns

  • Presented recommendations to executives & business unit that influenced features & go-to-market strategy

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CONNECT-IN-PLACE,  Co-Founder (Summer 2020 - Present)

  • Launched a free virtual community to provide education & a safe space for 2,800+ youth during COVID

  • Managed 265 college students teaching 329 classes and a 24-person operations team

  • Oversaw 32 college & career events and raised $18.4K to provide laptops to youth with financial need

  • Featured in NBC, The Mercury News, Berkeley-Haas, & Stanford CME

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COUPA SOFTWARE,  Product Marketing Intern (Summer 2019)

  • Managed a project that used Salesforce APIs & smart pages to increase mid-stage conversion by 7.9x

  • Created a sales enablement webpage used 700+ times in 4 months

  • Analyzed data via Excel on the annual summit to recommend 3 key growth opportunities to executives

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NG, INC.  Product Management Intern (Summer 2018)

  • Launched eCommerce brand that generated $5.1 million revenue in the following year

  • Conducted search engine optimization (SEO), A/B tests, market research, and competitive positioning

  • Built 2 websites, 5 Amazon product pages & storefront, and Facebook & Amazon advertisements

                

HOMEWARD BOUND OF MARIN, Product Marketing Manager Volunteer (2018 - Present)

  • Initiated eCommerce & retail strategy for this nonprofit's social enterprise line, Wagster Treats

  • Managed Facebook & Instagram marketing calendars, conducted A/B testing, & launched referral program

  • Resulted in a 209% sales increase, 72% online session increase, and 57% online conversion increase, YOY

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PROJECT SMILE, Mentor and Committee Member - UC Berkeley (2019 - Present)

Led 5 enrichment events & provided academic/emotional guidance to mentee. Mentor of the Semester Fall 2019.

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 Research, Publications, & Awards

BERKELEY-HAAS BUSINESS SCHOOL, Case Study Co-Author (2018)

Co-authored a case study on the social enterprise BAYCAT (baycat.org) with Professor Andrew Isaacs, published in the Harvard Business Review and the Haas Case Series, and taught in the EMBA program at Berkeley-Haas since Fall 2018.

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HARVARD KENNEDY SCHOOL, Research Intern for Professor Christopher Robichaud (Summer 2015) 

Researched domestic inequality and economic injustice and assisted in the design of a new Economic Justice course

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MIT, Research Intern for Professor Lily Tsai (Summer 2015)

Researched international inequality and government responses to the Ebola crisis, identified trends in public opinion

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COMMUNICATION: Tam News Editor-in-Chief (2016 - 2017); Oxford Best Student Award in Speech & Debate

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PUBLIC SPEAKING: National Charity League Kickoff Speaker, Tech Pod Product Marketing Speaker

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TECHNICAL COURSEWORK: Analytical Decision Modeling Using Excel (A); Probability & Statistics Using R (A+); Microeconomic Analysis for Business Decisions (A); Financial Accounting (A); Analytic Geometry & Calculus (A)

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HOBBIES: Fashion design, ceramics, baking, playwriting, and thrift shopping

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