Work Experience

SALESFORCE,  Associate Product Marketing Manager (APMM) Intern (Summer 2020)

Led outreach to 173 SMB customers to discuss their business & use of Salesforce during COVID. Created storytelling assets featuring 21 customers, quoted across all campaigns. Presented insights to executives and Technology & Product business unit that influenced feature determinations, positioning, and go-to-market strategies.

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CONNECT-IN-PLACE,  Co-Founder (Summer 2020 - Present)

Created a free virtual community for 2,500+ youth during COVID. Managed 265 college students teaching 329 classes

and a 24-person operations team. Oversaw 18 college, career, and celebrity events and 7 competitions. Raised $17.2K

to provide laptops to youth with financial need. Featured in NBC, The Mercury News, Berkeley-Haas, & Stanford CME.

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COUPA SOFTWARE,  Product Marketing Intern (Summer 2019)

Performed competitive positioning, identified growth opportunities through data analysis, and managed project to increase the use of sales assets, leading to a 10x increase in prospects viewing mid-stage marketing materials.

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NG, INC.  Product Management Intern (Summer 2018)

Launched eCommerce brand that generated $5.1 million revenue in the following year. Conducted market research, search engine optimization (SEO), and A/B tests to build website, Amazon product pages & storefront, and ads.

DECENTRALABS, INC. Chief Marketing Officer (2018)  

Led strategic marketing for a start-up on the Ethereum blockchain, which generated over $100K revenue in 2 months.

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HOMEWARD BOUND OF MARIN, Product Marketing Manager Volunteer (2018 - Present)

Initiated and provided product marketing strategy for this nonprofit's social enterprise line, Wagster Treats. Resulted

in a 171% sales increase, 62% online session increase, and 52% online conversion increase, YOY.

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PROJECT SMILE, Mentor and Committee Member - UC Berkeley (2019 - Present)

Led enrichment activities & provided guidance to middle school mentee. Awarded Mentor of the Semester Fall 2019.

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CAL CREATE, Marketing Volunteer and Student Teacher (2017 - 2019)

Launched & led a marketing program for this non-profit. Taught playwriting & theater in local low-income schools.

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MARIN COUNTY YOUTH COURT, Marketing Manager Volunteer (2014 - 2019)

Implemented research, conducted data analysis, and constructed slide decks for use in grant requests & training.

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ABA BUSINESS ASSOCIATION, Philanthropy Consulting - UC Berkeley (2017)

Consulted for the SF Aids Foundation (SFAF) in developing their HIV Advocacy Network