THE HAAS SCHOOL OF BUSINESS, UC BERKELEY- Expected Graduation 2021, GPA: 3.97/4.0
SALESFORCE, Associate Product Marketing Manager (APMM) Intern (Summer 2020)
Sourced & led conversations with 20 SMB customers to learn about their business & use of Salesforce during COVID. Created customer story slides leveraged across sales, product marketing, and service. Presented insights to SMB business unit that influenced internal feature determinations, positioning, and go-to-market strategies.
CONNECT-IN-PLACE, Co-Founder (Summer 2020 - Present)
Launched a free virtual summer camp for 2,200+ youth during COVID. Oversaw 150+ college students teaching 200+ classes. Managed 15-person operations team to oversee 3x/week enrichment events, partnerships, PR, marketing, and training & development. Raised $14K in donations to provide laptops to kids with financial need. Featured in NBC.
COUPA SOFTWARE, Product Marketing Intern (Summer 2019)
Conducted competitive analysis, identified growth opportunities through data analysis, and managed project to increase the use of sales assets, leading to a 10x increase in prospects viewing mid-stage marketing materials.
NG, INC. Product Management Intern (Summer 2018)
Launched probiotic brand that generated $5.1 million revenue in the following year. Used market analysis & optimization tools to construct website, Amazon product pages & storefront, and promotional material.
DECENTRALABS, INC. Chief Marketing Officer (2018)
Led marketing for a start-up that uses the Ethereum blockchain, which generated over $100K revenue in 2 months.
HOMEWARD BOUND OF MARIN, Product Marketing Manager Volunteer (2018 - Present)
Initiated and led product marketing strategy for this nonprofit's social enterprise line, Wagster Treats.
PROJECT SMILE, Mentor and Committee Member - UC Berkeley (2019 - Present)
Led enrichment activities & provided guidance to middle school mentee. Awarded Mentor of the Semester Fall 2019.
CAL CREATE, Marketing Volunteer and Student Teacher (2017 - 2019)
Launched & led a marketing program for this non-profit. Taught playwriting & theater in local low-income schools.
MARIN COUNTY YOUTH COURT, Marketing Manager Volunteer (2014 - 2019)
Implemented research, conducted data analysis, and constructed slide decks for use in grant requests & training.
ABA BUSINESS ASSOCIATION, Philanthropy Consulting - UC Berkeley (2017)
Consulted for the SF Aids Foundation (SFAF) in developing their HIV Advocacy Network
Publications, Research, and Writing
BERKELEY-HAAS BUSINESS SCHOOL, Case Study Co-Author (2018)
Co-authored a case study on the social enterprise BAYCAT (baycat.org) with Professor Andrew Isaacs, published in the Harvard Business Review and the Haas Case Series, and taught in the EMBA program at Berkeley-Haas since Fall 2018.
HARVARD KENNEDY SCHOOL, Research Intern for Professor Christopher Robichaud (Summer 2015)
Researched domestic inequality and economic injustice and assisted in the design of a new Economic Justice course
MIT, Research Intern for Professor Lily Tsai (Summer 2015)
Researched international inequality and government responses to the Ebola crisis, identified trends in public opinion
JOURNALISM: TAM NEWS, Editor-in-Chief (2016 - 2017); MARINSCOPE, News Reporter Intern (2014 - 2015)
PLAYWRITING: One-Act, A Game of Pretend, selected for Conservatory Theater Ensemble (CTE) performance
WRITING: Scholastic Art & Writing Silver Key Awards: Personal Memoir & Critical Essay
SPEAKING: Oxford Best Student Award in Speech & Debate and Tamalpais Mock Trial Team 1st in County
HOBBIES: Fashion design, ceramics, baking, acting, playwriting, singing, and thrift shopping