Resume

• Led outreach to 173 SMB customers to discuss their business needs & use of Salesforce during COVID
• Created storytelling assets featuring 21 customers, quoted across all marketing campaigns
• Selected to present my go-to-market strategy recommendations to 300-person business unit & executives

• Managed a project that used Salesforce APIs & smart pages to increase mid-stage conversion by 7.9x
• Created a sales enablement webpage used 700+ times in 4 months
• Analyzed data via Excel on the annual summit to recommend 3 key growth opportunities to executives

• Launched eCommerce brand that generated $5.1 million revenue in the following year
• Conducted search engine optimization (SEO), A/B tests, market research, and competitive positioning
• Built 2 websites, 5 Amazon product pages & storefront, and Facebook & Amazon advertisements
• Wrote & directed a farewell musical about the company that all interns performed, which received rave reviews

Awarded to the graduating senior who best exemplified Berkeley-Haas’ Defining Leadership Principles and demonstrated overall scholastic excellence

• Co-­authored a case study on BAYCAT, a social enterprise focusing on media education for underserved youth
• Published in Harvard Business School Publishing & the Haas Case Series; taught in the MBA program at Berkeley-­Haas since Fall 2018
• Conducted research & interviews, wrote the case, and developed discussion questions

Researched information related to domestic inequality and economic injustice. Assisted in the design of a new Economic Justice course.

• Initiated eCommerce & retail strategy for this nonprofit's social enterprise line, Wagster Treats
• Managed Facebook & Instagram marketing strategy, conducted A/B testing, & launched referral program
• Resulted in a 209% sales increase, 72% online session increase, and 57% online conversion increase, YOY

• Mentored 4 college students from non-technical backgrounds and/or non-target schools to break into Tech 
• Revised resumes, shared best practices, and conducted mock interviews
• Featured Product Marketing speaker at inaugural panel to audience of 275; led Entrepreneurship workshop

• Provided academic/emotional guidance to middle school mentee
• Planned & led 5 educational enrichment events to engage middle schoolers
• Awarded Mentor of the Semester Fall 2019

• Designed & taught 3 playwriting/theater courses in local low-income elementary & middle schools

• Developed & launched a website to increase visibility of this non-profit and organize teaching materials for continuity over semesters

Public Speaking

National Charity League Kickoff Speaker

Salesforce Lunch & Learn Speaker

Tech Pod Product Marketing Speaker

AYM THRIVE Fireside Speaker

Technical Coursework

Analytical Decision Modeling Using Excel (A)

Microeconomic Analysis for Business Decisions (A)

Probability & Statistics Using R (A+)

Financial Accounting (A)