RESUME

Education

UC BERKELEY, HAAS SCHOOL OF BUSINESS- Expected Graduation 2021GPA: 3.97/4.0

Work Experience

SALESFORCE,  Associate Product Marketing Manager (APMM) Intern (Summer 2020)

Led outreach to 173 SMB customers to discuss their business & use of Salesforce during COVID. Created storytelling assets featuring 21 customers, quoted across all campaigns. Presented insights to executives and Technology & Product business unit that influenced feature determinations, positioning, and go-to-market strategies.

CONNECT-IN-PLACE,  Co-Founder (Summer 2020 - Present)

Created a free virtual community for 2,500+ youth during COVID. Managed 265 college students teaching 329 classes

and a 24-person operations team. Oversaw 18 college, career, and celebrity events and 7 competitions. Raised $17.2K

to provide laptops to youth with financial need. Featured in NBC, The Mercury News, Berkeley-Haas, & Stanford CME.

COUPA SOFTWARE,  Product Marketing Intern (Summer 2019)

Performed competitive positioning, identified growth opportunities through data analysis, and managed project to increase the use of sales assets, leading to a 10x increase in prospects viewing mid-stage marketing materials.

NG, INC.  Product Management Intern (Summer 2018)

Launched eCommerce brand that generated $5.1 million revenue in the following year. Conducted market research, search engine optimization (SEO), and A/B tests to build website, Amazon product pages & storefront, and ads.

                

DECENTRALABS, INC. Chief Marketing Officer (2018)  

Led strategic marketing for a start-up on the Ethereum blockchain, which generated over $100K revenue in 2 months.

HOMEWARD BOUND OF MARIN, Product Marketing Manager Volunteer (2018 - Present)

Initiated and provided product marketing strategy for this nonprofit's social enterprise line, Wagster Treats. Resulted

in a 171% sales increase, 62% online session increase, and 52% online conversion increase, YOY.

PROJECT SMILE, Mentor and Committee Member - UC Berkeley (2019 - Present)

Led enrichment activities & provided guidance to middle school mentee. Awarded Mentor of the Semester Fall 2019.

CAL CREATE, Marketing Volunteer and Student Teacher (2017 - 2019)

Launched & led a marketing program for this non-profit. Taught playwriting & theater in local low-income schools.

MARIN COUNTY YOUTH COURT, Marketing Manager Volunteer (2014 - 2019)

Implemented research, conducted data analysis, and constructed slide decks for use in grant requests & training.

ABA BUSINESS ASSOCIATION, Philanthropy Consulting - UC Berkeley (2017)

Consulted for the SF Aids Foundation (SFAF) in developing their HIV Advocacy Network

Publications, Research, and Writing

BERKELEY-HAAS BUSINESS SCHOOL, Case Study Co-Author (2018)

Co-authored a case study on the social enterprise BAYCAT (baycat.org) with Professor Andrew Isaacs, published in the Harvard Business Review and the Haas Case Series, and taught in the EMBA program at Berkeley-Haas since Fall 2018.

HARVARD KENNEDY SCHOOL, Research Intern for Professor Christopher Robichaud (Summer 2015) 

Researched domestic inequality and economic injustice and assisted in the design of a new Economic Justice course

MIT, Research Intern for Professor Lily Tsai (Summer 2015)

Researched international inequality and government responses to the Ebola crisis, identified trends in public opinion

COMMUNICATION: Tam News Editor-in-Chief (2016 - 2017); Scholastic Silver Key: Personal Memoir & Critical Essay

PRESENTATION: Oxford Best Student Award in Speech & Debate, Tamalpais Mock Trial Team 1st in County

PUBLIC SPEAKING: National Charity League Kickoff Speaker, Tech Pod Product Marketing Speaker

HOBBIES: Fashion design, ceramics, baking, acting, playwriting, singing, and thrift shopping