Resume
Education
B.S. Business Administration
GPA: 3.97/4.0 (summa cum laude)
UC Berkeley, Haas School of Business
Work Experience
Product & Go-to-Market Business Operations Analyst
2021 - Present
Member of 5-person 2021 class of the Strategy, Operations, & Analytics Rotational (SOAR) Program.
Rotation 1: BizOps Analytics
Rotation 2: Consumer Product, Power Creators
Rotation 3: LAN Product (Off-Platform Ads)
careers.linkedin.com/students/soar
Co-Founder
Connect-In-Place (CIP)
2020 - Present
• Featured in NBC, CBS, Harvard Business Publishing, The Mercury News, Stanford CME, etc
• Founded a virtual institution that provided free extracurricular education to 5,000+ kids in 45 countries
• Managed 500 college students teaching 540 classes, a 28-person team, 8 departments, & 120 interns
• Oversaw 49 college & career events and raised $30K to provide laptops to kids with financial need
Find us at connectinplace.org
Associate Product Marketing Manager (APMM) Intern
Salesforce
Summer 2020
• Led outreach to 173 SMB customers to discuss their business needs & use of Salesforce during COVID
• Created storytelling assets featuring 21 customers, quoted across all marketing campaigns
• Selected to present my go-to-market strategy recommendations to 300-person business unit & executives
Product Marketing Intern
Coupa Software
Summer 2019
• Managed a project that used Salesforce APIs & smart pages to increase mid-stage conversion by 7.9x
• Created a sales enablement webpage used 700+ times in 4 months
• Analyzed data via Excel on the annual summit to recommend 3 key growth opportunities to executives
Product Management Intern
NG, Inc
Summer 2018
• Launched eCommerce brand that generated $5.1 million revenue in the following year
• Conducted search engine optimization (SEO), A/B tests, market research, and competitive positioning
• Built 2 websites, 5 Amazon product pages & storefront, and Facebook & Amazon advertisements
• Wrote & directed a farewell musical about the company that all interns performed, which received rave reviews
Research, Publications, & Awards
Undergraduate Scholar Award
Berkeley-Haas
2021
Awarded to the graduating senior who best exemplified Berkeley-Haas’ Defining Leadership Principles and demonstrated overall scholastic excellence
Co-Author of Published Case Study
Berkeley-Haas
2018
• Co-authored a case study on BAYCAT, a social enterprise focusing on media education for underserved youth
• Published in Harvard Business School Publishing & the Haas Case Series; taught in the MBA program at Berkeley-Haas since Fall 2018
• Conducted research & interviews, wrote the case, and developed discussion questions
Research Intern
Harvard Kennedy
Summer 2015
Researched information related to domestic inequality and economic injustice. Assisted in the design of a new Economic Justice course.
Volunteer Work
Product Marketing Manager Volunteer
Homeward Bound of Marin
2018 - 2021
• Initiated eCommerce & retail strategy for this nonprofit's social enterprise line, Wagster Treats
• Managed Facebook & Instagram marketing strategy, conducted A/B testing, & launched referral program
• Resulted in a 209% sales increase, 72% online session increase, and 57% online conversion increase, YOY
Mentor
Tech Pod
2020 - Present
• Mentored 4 college students from non-technical backgrounds and/or non-target schools to break into Tech
• Revised resumes, shared best practices, and conducted mock interviews
• Featured Product Marketing speaker at inaugural panel to audience of 275; led Entrepreneurship workshop
Mentor
Project SMILE
2019 - 2021
• Provided academic/emotional guidance to middle school mentee
• Planned & led 5 educational enrichment events to engage middle schoolers
• Awarded Mentor of the Semester Fall 2019
Teacher & Marketing Volunteer
Cal CREATE
2017 - 2019
• Designed & taught 3 playwriting/theater courses in local low-income elementary & middle schools
• Developed & launched a website to increase visibility of this non-profit and organize teaching materials for continuity over semesters
Public Speaking
National Charity League Kickoff Speaker
Salesforce Lunch & Learn Speaker
Tech Pod Product Marketing Speaker
AYM THRIVE Fireside Speaker
Technical Coursework
Analytical Decision Modeling Using Excel (A)
Microeconomic Analysis for Business Decisions (A)
Probability & Statistics Using R (A+)
Financial Accounting (A)