UC BERKELEY, HAAS SCHOOL OF BUSINESS- Expected Graduation 2021GPA: 3.97/4.0

Work Experience

SALESFORCE,  Associate Product Marketing Manager (APMM) Intern (Summer 2020)

Led outreach to 173 SMB customers to discuss their business & use of Salesforce during COVID. Created storytelling assets featuring 21 customers, quoted across all campaigns. Presented insights to executives and Technology & Product business unit that influenced feature determinations, positioning, and go-to-market strategies.

CONNECT-IN-PLACE,  Co-Founder (Summer 2020 - Present)

Created a free virtual community for 2,500+ youth during COVID. Managed 265 college students teaching 329 classes

and a 24-person operations team. Oversaw 18 college, career, and celebrity events and 7 competitions. Raised $17.2K

to provide laptops to youth with financial need. Featured in NBC, The Mercury News, Berkeley-Haas, & Stanford CME.

COUPA SOFTWARE,  Product Marketing Intern (Summer 2019)

Performed competitive positioning, identified growth opportunities through data analysis, and managed project to increase the use of sales assets, leading to a 10x increase in prospects viewing mid-stage marketing materials.

NG, INC.  Product Management Intern (Summer 2018)

Launched eCommerce brand that generated $5.1 million revenue in the following year. Conducted market research, search engine optimization (SEO), and A/B tests to build website, Amazon product pages & storefront, and ads.


DECENTRALABS, INC. Chief Marketing Officer (2018)  

Led strategic marketing for a start-up on the Ethereum blockchain, which generated over $100K revenue in 2 months.

HOMEWARD BOUND OF MARIN, Product Marketing Manager Volunteer (2018 - Present)

Initiated and provided product marketing strategy for this nonprofit's social enterprise line, Wagster Treats. Resulted

in a 171% sales increase, 62% online session increase, and 52% online conversion increase, YOY.

PROJECT SMILE, Mentor and Committee Member - UC Berkeley (2019 - Present)

Led enrichment activities & provided guidance to middle school mentee. Awarded Mentor of the Semester Fall 2019.

CAL CREATE, Marketing Volunteer and Student Teacher (2017 - 2019)

Launched & led a marketing program for this non-profit. Taught playwriting & theater in local low-income schools.

MARIN COUNTY YOUTH COURT, Marketing Manager Volunteer (2014 - 2019)

Implemented research, conducted data analysis, and constructed slide decks for use in grant requests & training.

ABA BUSINESS ASSOCIATION, Philanthropy Consulting - UC Berkeley (2017)

Consulted for the SF Aids Foundation (SFAF) in developing their HIV Advocacy Network

Publications, Research, and Writing


Co-authored a case study on the social enterprise BAYCAT ( with Professor Andrew Isaacs, published in the Harvard Business Review and the Haas Case Series, and taught in the EMBA program at Berkeley-Haas since Fall 2018.

HARVARD KENNEDY SCHOOL, Research Intern for Professor Christopher Robichaud (Summer 2015) 

Researched domestic inequality and economic injustice and assisted in the design of a new Economic Justice course

MIT, Research Intern for Professor Lily Tsai (Summer 2015)

Researched international inequality and government responses to the Ebola crisis, identified trends in public opinion

COMMUNICATION: Tam News Editor-in-Chief (2016 - 2017); Scholastic Silver Key: Personal Memoir & Critical Essay

PRESENTATION: Oxford Best Student Award in Speech & Debate, Tamalpais Mock Trial Team 1st in County

PUBLIC SPEAKING: National Charity League Kickoff Speaker, Tech Pod Product Marketing Speaker

HOBBIES: Fashion design, ceramics, baking, acting, playwriting, singing, and thrift shopping