RESUME

Education

THE HAAS SCHOOL OF BUSINESS, UC BERKELEY- Expected Graduation 2021GPA: 3.97/4.0

Work Experience

COUPA SOFTWARE,  Product Marketing Intern (Summer 2018)

Executed competitive analysis to position business strengths, conducted data analysis to identify growth opportunities, and created marketing materials by industry. Managed project to increase the use of sales assets, leading to a 10x increase in prospects viewing mid-stage marketing materials

NG, INC.  Product Management Intern (Summer 2018)

Launched probiotic brand that generated $5.1 million revenue in the following year. Constructed website, Amazon product pages & storefront, and promotional material using market analysis & optimization tools

    

                               

DECENTRALABS, INC.  Marketing & Public Relations Manager (2018)  

Managed marketing and public relations for a start-up in launching Ethertulips (ethertulips.com) that uses the Ethereum blockchain, successfully selling 5,500 virtual tulips and generating over $100K revenue in 2 months

MARIN COUNTY YOUTH COURT, Marketing Communications Volunteer (2018 - Present)

Conducting research, designing slide decks, organizing data, and otherwise assisting operations and expansion

HOMEWARD BOUND OF MARIN, Marketing Volunteer (2018-Present)

Developing communications strategy for this nonprofit organization to support their social enterprise product line, and initiated the launch of Amazon sales

CAL CREATE, Web Design & Marketing Management and Student Teacher (2017 - Present)

Initiating a communications program, including designing a website, to increase visibility of this non-profit organization. Designed and taught a playwriting & theater course in local low-income schools

PROJECT SMILE, Mentor and Events Committee - UC Berkeley (2019-Present)

Consulted for the SF Aids Foundation (SFAF) in developing their HIV Advocacy Network

ABA BUSINESS ASSOCIATION, Philanthropy Consulting - UC Berkeley (2017)

Consulted for the SF Aids Foundation (SFAF) in developing their HIV Advocacy Network

Research and Writing

BERKELEY-HAAS BUSINESS SCHOOL, Case Study Co-Author (2018)

Co-authored a case study on BAYCAT (baycat.org) with Professor Andrew Isaacs, published in the Harvard Business Review and the Haas Case Series, and taught at Berkeley-Haas

HARVARD KENNEDY SCHOOL, Research Intern for Professor Christopher Robichaud (Summer 2015) 

Researched domestic inequality and economic injustice and assisted in the design of a new Economic Justice course

MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT), Research Intern for Professor Lily Tsai (Summer 2015)

Researched international inequality and government responses to the Ebola crisis, identified trends in public opinion

JOURNALISM: TAM NEWS, Editor-in-Chief (2016-2017); MARINSCOPE, News Reporter Intern (2014-2015)

 

PLAYWRITING: One-Act, A Game of Pretend, selected for Conservatory Theater Ensemble (CTE) performance

WRITING: Scholastic Art & Writing Silver Key Awards: Personal Memoir & Critical Essay

SPEAKING: Oxford Best Student Award in Speech & Debate and Tamalpais Mock Trial Team 1st in County

HOBBIES: Baking, ceramics, acting, playwriting, singing, and thrift shopping

© 2018 by Danielle Egan